While most musicians have an official webpage or fan-run sites
dedicated to his or her work, few have spawned online communities
as active as those dedicated to The Artist.
In December, the Minneapolis musician invited about a dozen
fans to discontinue their own Artist-related websites to work
on a collectively run official page overseen by his Paisley
Park organization. Dubbed "Love 4 One Another" (www.love4oneanother.com),
the site includes not only exclusive live and studio recordings,
but video clips, news and opinion, plus links to charity efforts
and essays on such topics as racism and vegetarianism.
Underlying it all is the music. After a public break with Warner
Bros. Records in 1995, The Artist began issuing work on his
own NPG Records at a dizzying pace. Last year's four-CD Crystal
Ball (RealAudio
excerpt of title track) was followed quickly by Newpower
Soul, recorded with his band the New Power Generation and
featuring "Push
It Up"(RealAudio excerpt).
And in February, he released 1999: The New Master, seven
remixes of his 1983 hit single "1999"
(RealAudio excerpt of original version).
With each new disc, The Artist, 40, has sounded the call for
musicians to gain ownership of their master recordings.
While he no longer records for Warner Bros., the company still
owns the rights to much of the Prince canon, including such
groundbreaking albums as 1999 (1982), Purple Rain
(1984) and Sign O' the Times (1987).
As the millennium approaches, The Artist continues to work
with former Sly and the Family Stone member Larry Graham and
his band GCS2000, as well as with soul singer Chaka Khan. He
is also preparing the release of Roadhouse Garden, a
new album of unreleased 1980s recordings with his Purple
Rain-era band, the Revolution.
The following is a SonicNet Music News interview with
The Artist:
SonicNet: Earlier this year, you launched a revamped version
of your official "Love 4 One Another" website with
significant input from your fans or "friends." While
a few musicians have hired fans of their music to establish
homepages, no one has given as much control of their online
presence over to their "friends." Can you please talk
about why you wanted to do that with "Love 4 One Another"
and what unique elements they bring to the table?
The Artist: On the site itself -- located within the
center of the palm logo, there is the word: ONE ... the key
2 control of any kind is the ability 2 submit 2 a higher ideal.
In this case the ideal was UNITY. Once we all agreed 2 submit,
unity was achieved. As well as their obvious artistic qualities,
the members of the collective r seekers of truth and very positive
people. They have all agreed 2 allow their screen names 2 serve
as the highest reflection of themselves.
SonicNet: One of the many facets of the site is a section
called "Into the Light" that contains essays about
topics such as vegetarianism, race and religion. What is the
artist's -- and The Artist's -- role in promoting discussion
about issues of the day?
The Artist: The Artist's role is 2 speak the truth thru
the music. In a world where there is so much disagreement --
unity is unique. It just makes good sense 2 eat vegetation that
produces seed 2 promote health and well-being. Songs that give
musical voice 2 this fact r refreshing. The same principle used
in creating the site can b used in regards 2 race and religion
as well. It is important 2 focus on what we AGREE on in these
crucial times.
SonicNet: The "Fresh Jelly" section of "Love
4 One Another" includes two new songs: "U're Still
The One" and "Madrid 2 Chicago." What was the
inspiration behind these two tracks?
The Artist: Mayte [The Artist's wife] now lives in Spain,
and the flight eye have grown accustomed 2 is "Madrid 2
Chicago." A snapshot of the new house is featured on "Love
4 One Another" in the "Innerview" section The
Collective produced recently. "U're Still the One"
is a well-written pop song that begged 4 VOLUME. We gave it
that.
SonicNet: Can you tell us when we'll see the release of
Roadhouse Garden? Please describe the sound and vibe
of the material on the album. Can you reveal some of the songs
to be included?
The Artist: Eye have been allowing 4 the run of Girl
Bros. [the 1998 album by Revolution members Wendy &
Lisa] b4 the release of the Garden record. It has songs
on it that feature The Revolution in a front role, as a band;
where songs on Crystal Ball were more recent "bootlegs"
with various other musicians. Some song titles include: "Splash,"
"All My Dreams" and "In a Dark Room with No Light."
The beauty of r ownership of the master tapes will b felt when
one hears the REMIXED newly digitized versions of these classic
REVOLUTION songs. A quick sound comparison of 1999: The New
Master and the older version strikes at the very heart of
the issue of The Creator of the music being the one who dictates
its path. This is in accordance with UNIVERSAL LAW.
SonicNet: In the "Freedom" section of your website,
you've included live sound clips such as a cover of Rose Royce's
1977 disco hit "Car Wash" and studio cuts such as
"Sado-Masochistic Groove." Can you please discuss
the role of the Internet in getting new music out? Do you see
it as a tool for undercutting bootleggers? Do you value it for
allowing you to release music that would otherwise build up
-- unheard -- in the vaults?
The Artist: The Internet is as powerful as its user.
We enjoy the direct relationship it has given us with other
members of the ["Love 4 One Another"] Collective who
dig the sounds! The freedom eye have by ownership is immense
in the light of technological advances that allow me 2 release
the BEST sounding versions of these so-called "bootlegs."
As well, we believe that "more is better" when it
is something good.
SonicNet: What were your goals for 1999: The New Master?
How and why did you decide what types of remixes you wanted?
The Artist: The New Master beautifully serves
the principle that we believe so strongly. The majority of the
$$$ garnered from all sales go directly 2 the artist or Creator
of the work. This allows 4 a profitable year and the opportunity
2 watch LARRY GRAHAM give out $100,000 dollar checks 2 Bonnie
Raitt's Rhythm and Blues Foundation. The currency -- this way,
is as it should b... A CURRENT, flowing in the direction in
which it was meant. Letitgo.
SonicNet: Chuck D of Public Enemy used a line of yours --
"If you don't own the master, then the master owns you"
-- in the new P.E. cut "Swindler's Lust." Like you,
he advocates artists gaining full control over their work. He
also talks about a new paradigm for musicians, in which they
may sell fewer copies of each release, but earn more money with
each one because they are working independently of the traditional
music industry machinery. Do you see that as a viable vision
of the future? Describe, in specific, practical terms, what
you think the future will look like for musicians who choose
to forego the traditional industry route.
The Artist: 1st of all Chuck D is a genius in his own
class. Simply and practically put: Creators of the future will
rise or fall by their own hand. With access 2 music becoming
more and more easy, there will b a more personalized relationship
between the listener and speaker. This evolution is inevitable.
SonicNet: On "L4OA" you described a dream in which
you approached Madonna for help in gaining control of your master
recordings from Warner Bros. Have you ever approached her in
real life? Do you intend to, and if so, what will you say?
The Artist: Dreamsrreallife, reallifeisthedream.